MD.

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MD.

01 Home

02 Projects

03 About

04 Perspectives

05 Contact

04 / Perspectives

Perspectives

Notes on how we think, build, and make sense of the work.

Strategy

8 min read

Follow the Problem: Strategy Begins With Diagnosis

How sociology can sharpen strategic decisions—and a practical way to test whether you are solving the right problem.

Read perspective

Strategy

8 min read

Follow the Problem: Strategy Begins With Diagnosis

How sociology can sharpen strategic decisions—and a practical way to test whether you are solving the right problem.

Read perspective

05 / Correspondence

There’s always a next chapter.

A thoughtful project. An ambitious idea. A conversation worth having.

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